Solutions

We take the guesswork out of market research, so you can get back to serving your customers.

Solutions

Solutions

Translation Please
In the market research world there’s an awful lot of talk about qualitative and quantitative research. There is data that points to the how and why people make decisions, and there are statistics that help form hypothesis and predictions. But all you really want to know is…

What does my customer want?
At RKS Research we’ll take the guesswork out of your projects so you can focus on doing what you do best: providing your customers with the quality products and services they count on from you.

After learning about your goals, your target market, and the questions you’re looking to have answered, we’ll develop a strategy that’s right for you. We know that there is no one size solution that fits all, so we’ll devise a tailored game plan to get you the most beneficial results and further your brand equity.

Customization at its Best
Some of our clients’ favorite solutions include:

Focus groups
In depth interviews
Video blogs
Surveys – phone, online (as well as mobile devices), mail
Customer Satisfaction
Tracking
Market assessment
Product development/testing
Concept development/testing
Advertising testing
Secondary research

We’ve also used our expertise to provide clients with newsletter-style Executive Summaries, personal presentation and even workshops.

And then…
We won’t just provide you with enormous amounts of consumer behavior research and then leave you hanging. We’ll tell you what it all means and most importantly, what to do about it. Yes, we are committed to data integrity and reporting, but our higher commitment is to your ability to successfully use it!

Contact RKS today to share your upcoming projects with us. We’ll put our consulting expertise to work and talk you through best solutions and how to get started taking action.

Solutions for you

There is no such thing as one size fits all when it comes to market research. Let us devise a tailored game plan to get you the most beneficial results and further you brand equity. Find out how…

Solutions for you

Choose RKS

You need integrity, agility, affordability, and credibility. Our research marketing experts can provide you all that and the relationship that puts your mind at ease. Learn more…

Choose RKS

Problems Solved

We’ve been in the trenches with companies of all shapes and sizes for years and we’ve learned an enormous, invaluable amount. We’d like to share that knowledge with you because you never know when it might spark an idea for your business

Problems Solved

Understand your product/service in the customers mind as well as heart

Brand Equity
In-depth interviews give us insight into the minds of your consumer – what they think of your company, and your products.

Intercepts
Using quantitative market research techniques, we evaluate and make recommendations for your company.

Factor Analysis
Reach your target and impact behavior

Advertising Testing
Optimize your product before entering the market

Product Development/Testing
Clarity of your goals and needs, coupled with our tried and true market experience bring you predictions for your marketplace.

Regression
Learn from your competitors and how you measure up

Market Assessment
Consumers are increasingly agile and comfortable sharing information online.

Online Focus Groups
Highly strategic understanding of your customers and potential customers

Segmentation
Bring your research and efforts full circle by leveraging information

Secondary Research
Prioritize and Optimize!

Concept Development/Testing
Phone, Online and Mobile

Surveys
First hand account of consumers in their own environment

Ethnographies
Don’t under or over track your customer’s behavior – more importantly – don’t forget to track the success or failures of your marketing efforts

Tracking
Tracking customer satisfaction is important, but how do you move scores and fend off competition?

Customer Satisfaction
How do consumers use your product/service and what do they think about it?

Attitude & Usage
Open the door to sensitive topics with your customers or an exploratory conversation with executive team members

In Depth Interviews
Personalized focus groups to get the data you need!

Focus Groups
Put the research in the customer’s hands by allowing them to show you how they use your product

Video Blogs